Digital Photography and Imaging / Week 5

Week 5 (20/9/2021 - 24/9/2021)
Nurul Adlina Rizal / 0345429 / Bachelor of Design in Creative Media
Digital Photography and Imaging
Group A

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LECTURE

Poster Design Development

Conceptual Poster Design

Poster: conventional medium to convey information to the target audience

- can be cluttered / straightforward

- confuses viewers when too many colors, font, images / animated figures

- generates awareness on an issue / convey a brand message

- start brainstorming

(ask yourself WHY you're making this poster)

Theme: Public Service Announcement

- PSA is a message in the public interest

- With the objective of raising awareness towards a social

Steps to making a poster

1. Research about your topic

- study and gather all info about your topic

- write a summary about the your topic

- highlight the key points of your summary 

- define the Title

- define the Slogan

- define the Details (date, location, website link)

- define the Call For Action

Fig 1.0: Poster about Human Trafficking (20/9/2021)

2. Define your concept

- create a section for each content (title, slogan, details & call for action)

- sketch your mockup poster

3. Start to develop your design projects

- Draft the digital poster based on your sketch

- Develop the composition techniques using Digital Photography & Graphic Design

- Apply color, typography, textures and effects

- Finalize your design with color correction

Key Features

• Title
• Graphic
• Text
• White Space

Layout, flow and color affect the order and style of the four key styles.

Title

- descriptive indicator of the contents of the poster

- not exceed two lines of text

Text

- should clearly decide the message clearly but not overload

Graphic

- must appear in context with the main text

- choose high resolution images (300 dpi or higher)

White Space

- creates 'breathing room' within posters

- help avoid feeling overwhelmed

Layout

- graphics-centered layout

Flow

- coordinate with how the reader's eye move around the different sections of poster

Colors

- color draws reader's gaze and define the different section of your poster

Fig 1.1: Questions to ask about your poster (20/9/2021)

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TUTORIAL

During tutorial, we were given a video to watch recorded by Mr Martin.

Digital Imaging Exercise 01: The Breakdown

Part 1 (Shazam)

In the video, Mr Martin explains about the Quick Selection Tool, Layer Mask, Filters and Color Correction. Basically, all the things needed to complete our exercise 1. The video was very helpful and I learned a lot about putting images together so that they look organic and real using Adobe Photoshop. 

Other than that, we were also taught and advice on how to take proper photography by considering lighting, the camera and the angle. 

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PRACTICAL

We work on our Exercise 1 of Project 2A during the practical which is about photo manipulation.

PROJECT 2A: DIGITAL IMAGING

Exercise 1: Photo Manipulation

Part 1 (Shazam)

During practical, I made use of the things learned during tutorial for Project 2A Exercise 1. The tutorial from Mr Martin was really helpful and easy to understand. We were tasked to place Shazam into the Hearst Castle using Photoshop tools. 

Fig: Using the Layer Mask (20/9/2021)

Fig: Adjusting the Shadow (20/9/2021)

Exercise 1

Part 2 (My Reflection)

For the second part of the exercise, we have to replace Shazam in the photo and edit ourselves into the Hearst Castle. 

I asked my father to take a 3/4 angle photograph of me against a white wall for easier editing process in Photoshop later on. 

Fig 1.3: Self Photography (22/9/2021)

Fig 1.4: Self Photography (22/9/2021)

Fig 1.5: Masking Applied (22/9/2021)

Just like in Exercise 1 Part 1, I used the Quick Selection Tool to select myself from the image. I was able to separate my figure from the background thanks to having a plain white background. 

Fig 1.6: Photoshop Progress (22/9/2021)

After that, I added myself into the Hearst Castle and started my editing process which was similar to the Part 1 of this exercise. I added shadow and reflection to make the picture look more natural. Then, I even tried out using the blur tool to blur parts of my image that looked too sharp. Lastly, color correction required me to lower the brightness and luminance. 

Final

Fig 1.6: Final Exercise 1 Part 1 (22/9/2021)

Fig 1.6: Final Exercise 1 Part 2 (22/9/2021)