Motion Graphics & Compositing / Project 3
Nurul Adlina Rizal / 0345429 / Bachelor of Design in Creative Media
Motion Graphics & Compositing
Project 3 - Channel Identity
JUMPLINKS
LECTURES
Week 9:
Storyboarding
Animatic
Storyboard to Animation
INSTRUCTIONS
Project 3
Channel Identity
Visual Research
Since the company I chose was Sanrio, I had to look at the products they
were making to promote my channel identity. I decided I want to promote
their cartoon - Hello Kitty and Friends Supercute Adventures which only
premieres on Youtube. This leaves me with a lot of references and
ideas.
References/Moodboard
As for my references, I looked at videos of the series on
Youtube.
Here is one of the trailers:
Fig 1.0: Hello Kitty and Friends Supercute Adventures Trailer
(17/6/2023)
The trailer is actually their intro and as one can see, it is already done
tastefully in promoting and sharing the vibe of their series. I was
concerned about what I could do better or what I could add. I decided I
could introduce the characters and share their special design elements. For
example, Keroppi's pink cheeks, Pompompurin's brown hat, and Kuromi's pink
skull. These elements represent them and I wanted to use it as a way to
introduce and promote the characters for the series. The idea of introducing
characters is from Doki Doki Literature Club's trailer where they introduced
all the characters individually.
Fig 1.1: Doki Doki Literature Club (17/6/2023)
In the video, each character is represented by their colors which is what
I want to do with my video as well.
Moreover, here are some visual references I will be using for the channel
identity.
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| Fig 1.2: Visual References for Project 3 (17/6/2023) |
Idea Exploration
Storyboard
Fig 1.3: Project 3 Storyboard in PDF (17/6/2023)
I had two big ideas but I decided to choose this idea. In the storyboard,
you can see that it starts with an intro with the title 'Sanrio presents'
with some foot tapping. This is because I chose the song before I worked on
the storyboard, so I had already imagined how it was going to look
beforehand. There is some drumming at the start that I decided to visualize
with feet tapping. Then it introduces Keroppi with his face then
Pompompurin's hat falls from the sky to reveal him underneath, then waves
wash over to showcase Kuromi's popular pink skull getting angry. It is then
zoomed in, to the pink background and yellow ribbon which is the signature
look of My Melody. The ribbon falls down the screen, falls from the sky (a
reference to the trailer and intro of the actual series) then the series'
logo appears.
Keyframing
Main Composition
Here the pre-compositions are all compiled. The intro, Scene 1 with Keroppi
and Pompompurin, Scene 2 with Kuromi and My Melody, and the ending. The song
beats are marked so that the transitions and animations are on the
beat.
Fig 1.4: Main Composition Keyframes (17/6/2023)
Fig 1.5: Ending Keyframes (17/6/2023)
I animated the ending to the beat of the song. The letter appears based on
the last melody of the audio.
3D Modelling
To create texture and add more visual interest, I wanted some objects to
appear in 3D. I 3D-modelled clouds as well as the grass to use for both the
intro and ending. I did it in Blender and exported it into PNG to use as the
background. I also had to edit the brightness and colors in Photoshop due to
how hard it was to control the light in Blender.
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| Fig 1.6: 3D Modelling Clouds & Grass in Blender (17/6/2023) |
Animating
For this project, I also animated in Photoshop because I needed the intro
to be animated similar to the series. I wanted the viewer to have a taste of
what the series is like other than just introducing the characters. I have
to animate Kuromi and My Melody tapping their feet.
Fig 1.7: Animating on Photoshop (17/6/2023)
Draft
Fig 1.8: Project 3 Draft (17/6/2023)
Final
Fig 1.9: Project 3 Channel Identity Final (17/6/2023)
Project 3 encompasses Sanrio's values and promotes their animated series,
Hello Kitty and Friends Supercute Adventures. It introduces the series'
popular characters using 2D and 3D graphics and design elements. The
viewer can enjoy a lighthearted joyful feeling when watching the channel
identity which will then pique their interest in the series which shares a
similar vibe. The project uses all kinds of motion graphics and
transitions using After Effects, Photoshop, and even Blender.
FEEDBACKS
Week 10
Week 11
Don't forget to sharpen your vectors, turn on the star icon in After
Effects. You could also add sound effects, add bloop, and sparkle
noises. Make sure to edit audio in Premiere Pro.
REFLECTIONS
Since this Project was similar to Project 2, I had the chance to explore
more ideas and think about the details in depth. Therefore, I had a good
experience. My strength lies in ideation and creating transitions. It also
lies in my kinetic typography. However, my weakness is adding textures to
create visual interest. Other than that, I had also poorly managed my time
for this project. I learned different After Effects techniques and how to
integrate 2d animation and 3d elements together. This is a useful skill I
can use in the future.
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