Minor Project / Haelan Herbs
Nurul Adlina Rizal / 0345429 / Bachelor of Design in Creative Media
Minor Project
Haelan Herbs
JUMPLINKS
LECTURES
Week 1:
Mr Choong briefed us on the Module Information Booklet which includes the
tasks for the semester and the requirements. We formed groups based on our
interests.
Design Thinking for Beginners
What is design thinking?
Human-centered problem-solving approach.
Five Steps of Design Thinking
1. Empathy
2. Define
3. Ideate
4. Prototype
5. Test
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| Fig 1.0: Multi-Disciplinary use of Design Thinking (7/4/2022) |
Empathy Research
- starts with asking the right questions, talking with people about their
challenges, ambitions, and constraints
To define the problem, we can look at the formula in the figure below.
To define the problem, we can look at the formula in the figure below.
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| Fig 1.1: Problem Statement (7/4/2022) |
Then, to start the ideation process, we start with how might we?
How might we (intended action) for (primary target user) so that
(desired effect)?
We crafted the questions for the different personas that we want to have in our survey questionnaire later on.
I shared the link to my Instagram accounts to get responses.
Site Visit Images
Prototype
Cheap, Fast, Simple
MVP (Most Viable Product)
Testing
- share what we've made to receive feedback
- helps keep the people we're designing for at the center of our
project
Week 2:
User Persona
- fictional but realistic portrayal of a target user for your product
From User Research you will understand your users':
Needs and Goals
Pain Points
Behavior Patterns
User
Characteristics
- clarifies who you’re designing it for
- guide your design decision
Persona Groups
- remember the major needs
- focus on one user group and one pain point
Single User Persona
> Fictional name
> Image
> Summary Quote
> Demographic Profile
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Personal Background
Age, Gender, Education, Persona Group & Family Status
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Professional Background
Occupation, Income Level, Work Experience
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User Environment
What technological devices do they have excess to?
Location?
How often do they collaborate?
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Psychographics
User Attitudes, Interests, Motivations, Pain Points
> User End Goals
ex: discover and book holiday
destinations
> Scenario
- how they interact with your product to
achieve their goal
- When, Where, How
INSTRUCTIONS
Fig 1.2: Minor Project Module Information Booklet (7/4/2023)
Fig 1.3: Brandialogue Apothecary Brief (7/4/2023)
Task 1: Proposal
Week 1 (4/4/2023)
We started out by forming the Problem Statement. It was not too
difficult due to the research already been done by Brandialogue on our
target audience. Then we divided tasks on our Contextual Research. I got
the task on research the size and growth of the market. While
researching, it was difficult to find any valuable information. Most of
the articles and sites discussed statistics and numbers. However, I
found pieces of information regarding key trends and the popularity of
herbal medicine and agarwood essential oils which are what our brand
will be mainly focusing on. I hope my research was able to help in
creating a brand for our target audience.
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| Fig 1.4: Market Size and Key Trends in Herbal Medicine and Agarwood Essential Oil Market (7/4/2022) |
Week 2 (11/4/2023)
After completing all our Contextual Research, we then started working
on the user personas and the interview questions that we wanted to ask
each user persona group. Moreover, we met Mr Damien, Ms Zae's partner,
to ask some questions and see a sample of the product in person. The
session led us to set a time for a site visit where we could see the
place that makes these types of products. Then, we worked on the persona
profile together as a group.
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| Fig 1.5: User Personal Profiles (29/4/2023) |
We crafted the questions for the different personas that we want to have in our survey questionnaire later on.
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| Fig 1.6: Question Block (15/7/2023) |
Week 3 (18/4/2023)
We started working on our survey questionnaire using Google Forms. We decided to make it open to everyone and let them answer questions based on the user persona that they fit into. We have four different sets of questions for four user persona groups. After completing it, we started to share it amongst our family, friends, and the public using social media such as Instagram, Facebook, Reddit, etc.
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| Fig 1.7: Introduction to our Survey Questionnaire (29/4/2023) |
I shared the link to my Instagram accounts to get responses.
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| Fig 1.8: Sharing Survey on My Instagram Story (29/4/2023) |
Week 4 (25/4/2023)
We had collected a total of 186 responses to our survey which is more
than enough for our user research. What is left is for us to summarize
and analyze the data collected. Moreover, we conducted a site visit on
28/4 Friday with Mr. Damien to D'Advance Agarwood Solutions'
office.
Link to Google Drive of our photos:
Product Packaging Images
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| Fig 1.9: Incense Stick Box (25/4/2023) |
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| Fig 2.0: D'Advance Products (25/4/2023) |
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| Fig 2.1: Bag Design (25/4/2023) |
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| Fig 2.2: Tea Packaging (25/4/2023) |
Site Visit Images
It was really nice to visit the office and we were very grateful to Ms
Zaiqi's tour of the place and explanations of their
products.
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| Fig 2.3: D'Advance Agarwood Solutions Site Visit (25/4/2023) |
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Fig 2.4: D'Advance Agarwood Solutions Site Visit (25/4/2023) |
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Fig 2.5: D'Advance Agarwood Solutions Site Visit (25/4/2023) |
Week 5 (2/5/2023)
We worked on our Miro Board and Google Slides. For Miro, we worked on
Insights, How Might We, and the User Journey Map. Moreover, we worked
on our Project Tracking Document as well. I helped in updating the
interview section by rewriting all the questions and answers we
received from our site visit the previous week. We also started
working on the Brand Identity which includes the brand name, art
direction, brand values, logo, vision and mission, objective and
purpose as well as the brand's unique selling point. Last but not
least, we worked on completing our proposal slides on Google Slides
using all the information we gathered. I worked on the brand identity
section. Adeline, our appointed art director, started working on the
design direction and the brand logo using the brand name we decided to
be Miyu Herb.
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| Fig 2.6: Miyu Herb Logo Varations (2/5/2023) |
Week 6 (9/5/2023)
We continued working on the Google Slides based on the feedback
received. I worked on the brand identity section based on the feedback
as well as the User Journey Map. I asked for feedback from the group
to make sure this section was perfect. We also created the product
list to confirm how many products we would be making for the project
and Kickstarter. Moreover, we brainstormed a new brand name as a team
by making many different ones together and Haelan Herbs was voted the
highest. Therefore, moving forward the brand will be Haelan
Herbs.
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| Fig 2.7: Brand Name Brainstorming (9/5/2023) |
Week 7 (16/5/2023)
Our new brand name was approved and we stepped on the gas by creating
a new logo, posters and updating the art direction. We had a group
meeting to finalize the slides and created a more detailed touchpoint
for the User Journey Map.
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| Fig 2.8: Finalized User Journey Map (16/5/2023) |
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| Fig 2.9: Haelan Herbs Logo Variations (16/5/2023) |
Week 8 (Independent Learning Week)
We continued working on our proposal slides. I helped in making the
Persona & Survey section slides shorter and more concise. I
believed that the information gained from the survey should be easy to
absorb using the method of organization that I used which was
color-coded answers. Then, we updated the design of our slides to
follow our art direction and rehearsed our presentation
together.
Week 9 (30/5/2023)
We had our presentation and received mostly positive feedback. We
also had feedback on aspects that we needed to work on such as
bringing our insight to use. Other than that, the Gantt Chart was
created, by our lovely group leader, Adena, and our tasks moving
forward were divided and assigned according to it. Additionally, we
worked on the website wireframe.
Final Proposal Deck
Fig 3.0: Proposal Deck (16/7/2023)
Task 2
Week 10 - Week 11
For the two weeks, we worked on Social Media Content ideas and update
our art direction.
Social Media Content Google Sheets Link:
New Color Palette
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| Fig 3.1: Updated Color Palette (13/6/2023) |
Gantt Chart
Gantt Chart Link:
Fig 3.2: Gantt Chart (13/6/2023)
Week 12 (20/6/2023)
In Week 12, we worked on videos that we thought could work with Haelan
Herbs' content. We wanted to show Mr Mike samples of the videos to
receive feedback on them as well as have a template and format of our
future Haelan Herbs video content would look like.
Tea Making Video
Process
Previously, the video was filled with harsh cuts to match with the song
in the video but Mr Mike said the brand fits a more softer feeling with
fade-ins and fade-outs.
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| Fig 3.3: Tea Making Video (16/7/2023) |
Final
Fig 3.4: Introducing OUD Tea (20/6/2023)
Social Media Content Calendar
We had also finalized our social media content calendar and assigned
the posts to each person who were expected to work on the social media
content.
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| Fig 3.5: Social Media Content Calendar Month 1 (20/6/2023) |
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| Fig 3.6: Social Media Content Calendar Month 2 (20/6/2023) |
Week 13 (27/6/2023)
With the Social Media Content Calendar finalized and task assigned, I
worked on my social media posts which were the two transition posts,
Post 13-15 and the videos.
Kickstarter Posts
To inform the audience of our kickstarter page and upcoming kickstarter
for our oud line. I worked on these with Yiki.
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| Fig 3.7: Kickstarter Post 1 (27/6/2023) |
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| Fig 3.8: Kickstarter Post 2 (27/6/2023) |
Email Planning
I was also assigned to Customer Service part of Haelan Herbs so I
worked on the emails first by making write-ups for each
scenario.
Fig 3.9: Email Planning (27/6/2023)
Social Media Posts
Here are my progress and drafts as well as finalized version of all the
social media posts I was assigned to do.
Slide Link:
SOCIAL MEDIA POSTS
by Nurul Adlina
Post 13
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| Fig 4.0: Post 13 (27/6/2023) |
Post 14
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| Fig 4.1: Post 14 (27/6/2023) |
Post 15
Done with the thought of turning this into a informative carousel to
share more information.
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| Fig 4.2: Post 15A (27/6/2023) |
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| Fig 4.3: Post 15B (27/6/2023) |
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| Fig 4.4: Post 15C (27/6/2023) |
Transition Posts
Posts 19 - 21
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| Fig 4.5: Post 21 (27/6/2023) |
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| Fig 4.6: Post 20 (27/6/2023) |
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| Fig 4.7: Post 19 (27/6/2023) |
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| Fig 4.8: Post 19-21 (16/7/2023) |
Posts 31 - 33
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| Fig 4.9: Post 31 - 33 (16/7/2023) |
Week 14
Brand Guideline
Fig 5.0: Brand Guideline (16/7/2023)
Insta Feed Mockup
Fig 5.1: Insta Feed Mockup on Google Docs (16/7/2023)
Oil Mixing Video
Process
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| Fig 5.2: Oil Mixing Video (16/7/2023) |
Final
Fig 5.3: Oil Mixing Video (16/7/2023)
Customer Satisfaction Survey
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| Fig 5.4: Satisfaction Survey (16/7/2023) |
Week 15
The website had been finalized with minor chanegs before the presention
in Week 15. This was all thanks to Alicia's hard work.
Website
Figma Link:
5 Products Video
Draft
Fig 5.5: 5 Products Video Draft (16/7/2023)
Final
Fig 5.6: Final 5 Product Video (16/7/2023)
Task 3: Final Presentation Deck
PDF Link:
Canva Link:
Haelan Herbs Presentation Deck
by Group 1
FEEDBACKS
See Project Tracking Document under Consultation Log.
REFLECTIONS
Week 1
I was very excited to start a project that required industry
collaboration. It was an opportunity and chance to take a step into
working in an industry and in a team of designers each with different
specializations and sets of skills. My specialization isn't really
necessary for the task I have chosen but I think it is good to step into
graphic designer shoes and be more well-rounded.
For Week 1, we were introduced to the module by getting a brief of the Module Information Booklet as well as the different projects that we can choose to work on. There were projects that were focused on brand design and some were focused on solving a serious problem such as domestic violence. I was interested in two things which were Lily Doll and Apothecary. Those two were in the realms of what I was already interested in day to day which were adorable toys and personal care. In the end, I chose Apothecary because I wanted to dive more into the world of brand design which I am not used to since I specialise in Animation. I also think my skills could make the Apothecary project even more interesting in terms of having motion graphics and interesting visuals to market to its target audience. With that, we created a group of six of us who were also interested in the topic and started working on the contextual research together. It was not difficult for us to work together and the task distribution went smoothly. It is most probably due to the already present synergy in the group since we were all friends and have been classmates since our foundation year. The task I was given was to research the size and market growth. It was a bit vague so I focused on the market growth of Agarwood and the market growth of natural remedies. I got to learn about calculating market volume which is an essential tool when starting a business. It is to calculate the potential of the product you are selling. On Friday, we had a Zoom meeting with Ms Zae from Brandialogue (our industry collaborator) which gave us the chance to ask her all the questions that had stirred up in our mind since the day we were given the project. It was a beneficial session since after the meeting, we had a better understanding of the project and what our collaborator expects from us as a team.
For Week 1, we were introduced to the module by getting a brief of the Module Information Booklet as well as the different projects that we can choose to work on. There were projects that were focused on brand design and some were focused on solving a serious problem such as domestic violence. I was interested in two things which were Lily Doll and Apothecary. Those two were in the realms of what I was already interested in day to day which were adorable toys and personal care. In the end, I chose Apothecary because I wanted to dive more into the world of brand design which I am not used to since I specialise in Animation. I also think my skills could make the Apothecary project even more interesting in terms of having motion graphics and interesting visuals to market to its target audience. With that, we created a group of six of us who were also interested in the topic and started working on the contextual research together. It was not difficult for us to work together and the task distribution went smoothly. It is most probably due to the already present synergy in the group since we were all friends and have been classmates since our foundation year. The task I was given was to research the size and market growth. It was a bit vague so I focused on the market growth of Agarwood and the market growth of natural remedies. I got to learn about calculating market volume which is an essential tool when starting a business. It is to calculate the potential of the product you are selling. On Friday, we had a Zoom meeting with Ms Zae from Brandialogue (our industry collaborator) which gave us the chance to ask her all the questions that had stirred up in our mind since the day we were given the project. It was a beneficial session since after the meeting, we had a better understanding of the project and what our collaborator expects from us as a team.
Week 2
For week 2, we had completed all our contextual research as a team and
Alicia, Adena and Adeline presented our findings to Mr Mike in class. We
received some feedback which were mostly positive as well as what we can
work on next. Mr Mike mentioned to start working on our user personas
and interview questions for each of the user persona groups. Yiki,
Sasilvia and I started working on the interview questions and separating
our users in initially three user persona groups. It was difficult to
not make all the questions sound familiar so we had to see if each
question were necessary for each user persona group. Later on Friday
afternoon, we met with Mr Damien, Ms Zae’s partner, to see the product
in person. He showed us a packaging for incense sticks and shared his
ideas for the project. He elaborated that natural herbs and remedies is
an untapped world that everyone should try out and it should be beginner
friendly. That means people who are interested and trying out natural
products for the first time are included in our target audience.
Moreover, we set a time with Mr Damien on when we could conduct the site
visit. With the date set, and meeting with Mr Damien ended, we had our
own discussion as a team. We worked on creating the four personas under
the four user persona groups. It was genuinely fun to learn about how
each persona's background can have an affect on their needs, goals and
pain points.
Week 3
For Week 3, I was unable to attend class but was updated by my
groupmates. Mr Mike gave feedback on our personas and user profiles we
made. Then, we started working on the online questionnaire that is open to
anyone and based on their experience with herbal products, they will be
sorted into 4 different categories. It was good that we structured our
questionnaire this way because we can share our survey on many different
platforms such as Instagram, Facebook and even Reddit. I think it was
interesting to get responses from international respondents because it
confirmed to us about how there is a market and want for herbal products
but with only little knowledge of its potential. With that, we should
create a good relationship with our target market and build trust that our
product has its benefits. This stage lets us connect with the people we
are trying to create a product for and learning more about them will
definitely help us create a product that can suit their needs and
wants.
Week 4
In Week 4, Mr Mike reviewed the responses that we had gotten and told
us that we can close the questionnaire if we are not entertaining any
more responses. He also told us to fill in the Insight section of the
Miro. Moreover, on Friday we visited D’Advance Agarwood Solutions as our
site visit with Mr Damien. We were introduced to their own products and
how they use agarwood for all types of things such as in tea, coffee, as
a bracelet, skincare product and the classic incense sticks. This
session let us ask the different questions regarding Agarwood and how
they market it. There was much to learn and it was definitely a huge
benefit to see the products they made face to face. We also took photos
of the product as references for our own product design. During the
weekend, we worked on our Miro board under the Insights Discovery:
Technical and the Project Tracking Document in the Empathy section. We
updated our findings from the site visit and the survey
conducted.
Week 5
This week, we had a meeting on Monday to work on our Miro regarding our
Insight Discovery: Technical section. I was unable to attend but was
given the task to complete Site Visit - Interview section in the Project
Tracking Document. This task gave me a chance to recall back what the
representative had told us and what questions were asked. Then, on
Tuesday, Sasilvia, Yiki and I presented the Miro Board and Mr Mike
pointed out some things we were forgetting to ask Mr Damien and Ms Zae.
After noting and sharing all feedback with the rest of the team, we
settled the misunderstanding between us and our collaborators. With
that, we had another meeting on Friday, to rework our Insight Discover
in Miro and work on our User Journey Map as advised. We had also started
working on the brand identity. This led to us brainstorming the brand
name, logo, art direction, brand values, vision and mission, objective
and purpose as well as the brand’s unique selling point. The final task
left of the week was to try and complete our proposal on Google Slides
with all the information we have gathered over the five weeks. Since I
was tasked with working on the brand identity section, I struggled a bit
since I am not very skilled in this part of the design process. I am
grateful for our graphic design members for guiding me along the way. We
also didn’t properly decide on certain parts so I was nervous in
summarising all of our points to cohesive points and sentences.
Moreover, Adeline was appointed as our art director who had started with
the design direction and digitalized the brand logo of the agreed brand
name, Miyu Herb.
Week 6
In Week 6, Adena and Alicia received a lot of feedback from Mr Mike in
their Monday class. It is due to the amount of work we had put in the
work before. It was good because we wanted to have everything done well
before the day of our presentation. With that, there were parts that I
did that required editing such as the objective & purpose, vision
& mission, unique selling point and target market. For the brand
values section, Adena helped out which I am grateful for since I do not
know the best way to present it. Last but not least, I updated our User
Journey Map on the slides based on Mr Mike’s feedback. There were some
changes made on certain sections which were Decision and Service. I
believe Adelina and Yiki as well as Adena had made changes and finalised
these sections. To end the week, I decided to ask the group for some
feedback and suggestions on the objective & purpose as well as
vision & mission slides just to make sure it aligns with everything
we are going for in this project. Thanks to Adeline, Yiki and Sasilvia,
the two slides were completed. This week, I really owed my group mates
for helping out on certain aspects of my tasks. Moreover, other tasks I
worked on were producing a product list which later my groupmates added
on more and we decided on the final five. We also brainstormed the brand
names and voted for which we liked best. As of now, the votes are
highest for the name ‘Haelan Herbs’ and following second is ‘The
Herbarium / The Herbaria’. I believe these two names are quite suitable
for what we want our brand to be.
Week 7
For this week, we received feedback from Mr Mike on both Monday and
Tuesday. On Monday, we received feedback for the Proposal slides and User
Journey Map. On Tuesday, we received feedback on the art direction. Since
Haelan Herbs was approved for our brand name, Adeline, with the help of
Sasilvia, created logos and posters for the brand to have a digital
representation of what our brand will look like. There were still some
parts that needed to be tweaked before our presentation on Week 9. With
that, we had a group meeting on Friday, to finalise slides based on the
feedback given and also create a more detailed touchpoint for the User
Journey Map. For my part, I worked on the User Journey Map / Brand Journey
slide since the map will have to be summarised for our client
(Brandialogue) with Yiki. I found that we have a hard time summarising
points but also at times we have a hard time at elaborating points. I do
not blame us as this type of work is a first for most of us and the task
is not easy. We are definitely learning a lot along the way. The week ends
with us hoping to get the slides approved by next week to prepare for
presentation.
Week 8
This week was Independent Learning Week. Therefore, we did not get to
have physical classes with feedback but our leader, Adena, had
continuously updated Mr Mike with progress. Most of our progress lies in
making the slides more concise and summarised. While Yiki worked on
making contextual research shorter, I focused on the Persona &
Survey section. I believed the survey section is important but could be
summarised in a way where it makes it easier to read and present as
well. I tried my best with all the information given and Yiki had
assisted me on these slides too. Later in the week, Mr Mike gave us
feedback on the slide design and design direction section which Adeline,
our design director, worked on. She made so many different layouts and
designs, not only using the graphical elements made but also using
photographs. My group mates also worked on redesigning and integrating
our design direction onto the slides. Then by the end of the week, we
split the presentation parts and I got the About the Brand part. I was
relieved because it is the part I worked on most but a little nervous
because it is not my strongest suit since it is very graphic design and
branding based. Then, I wrote the script for the presentation on Tuesday
to prepare.
Week 9
For Week 9, we had our final approval of the slides from Mr Mike before
our presentation on Tuesday. We practised on our presentation during
Monday night together as a team. We rehearsed the whole presentation and
fixed certain parts that were factually incorrect and even shortened
some members' parts so our presentation did not drag too long. Then, on
Tuesday, we had our presentation with other Brandialogue groups. We were
the third group that presented our proposal to Ms Zae and Mr Damien and
we were nervous. However, we did not need to be too nervous because our
research, insight and brand development was well done but we were
lacking on certain aspects that Ms Zae and Mr Damien pointed out and
gave feedback to improve. During the presentation, there were some
technical errors but I believed it still went smoothly despite it all.
The feedback we received was to focus on our insights and translate it
into our design direction, especially the first insight on our target
audience’s issue of having too many choices. We proposed to have
ready-to-use packages with fast accurates facts but that insight was not
displayed or translated well in our design direction. Therefore, we need
to work on it more to make sure we can move on to the next stages of the
project. Throughout the week, our group leader, Adena, created a Gantt
Chart that we could follow and divided tasks to each member based on
their skills and strength. With that, our art director, Adeline, started
working on the design direction based on the feedback received and our
UI/UX specialist, Alicia, worked on the wireframe of our
website.
Week 10
In Week 10, Yiki, Sasilvia and I presented to Mr Mike our
progress and what we had updated based on the feedback during the
presentation which were the website, updated art direction with new
color palette and font. However, there were still parts we needed to
work on such as creating Haelan Herb’s signature look. Later on, we were
working on our parts in the Gantt Chart to keep progressing.
Week 11
For Week 11, I could not attend the tutorial session on Tuesday to
support Yiki with the feedback session. However, Yiki and I added on and
updated the Social Media Content Calendar that Sasilvia had filled up the
day before. Then, Adeline, our Art Director, showed her progress on the
design direction. She even compiled slides that briefed us on how our
posters and photo editing should look like following Haelan Herb’s design
direction. I really appreciated it because it can help all of us stay
consistent with the style that we want for Haelan Herbs. Moreover, Adena
made changes to the Gantt Chart so that I could lead on certain
tasks.
Week 12
In Week 12, Adena, Alicia and Adeline received feedback from Mr. Mike
on Monday on the updated design direction by showcasing our posters and
imagery that has been edited to fit the style that Haelan Herbs is going
for. I was glad for the positive feedback because it meant we could move
forward with working on more tasks. With that, Yiki and I worked on
videos, based on the suggestions and ideas from the team. We created
three videos in total including the logo motion graphics made by Yiki
with a bit of help from me. I edited the tea-making video to introduce
the oud tea product in Instagram reel format so we could imagine how our
social media content could look like. On Tuesday, we received feedback
for these and Mr Mike mentioned that we should not have any harsh cuts
and only use fade-ins and fade-outs to fit our design direction. We also
updated him on our website progress with integrated design elements
which received positive feedback. Later in the week, on Friday at 2 pm,
we had a meeting to discuss the content calendar together. We set up the
timeline of our Instagram posts for 2 months.
Week 13
For Week 13, we received feedback from Mr Mike on both Monday and
Tuesday as usual. On Monday, he approved the design direction and
evaluated our completed social media content calendar. He stated that we
should expedite our progress. Later that day, I worked on the
customer service section by creating emails that the brand’s customers
would receive so that we could share them with Mr Mike. Yiki and I also
worked on the Kickstarter post for our social media content to show him.
Overall, the feedback was positive. There was so much progress done this
week by the group. We completed the packaging mockups, did significant
progress on the website and made more social media content. Everyone
that made progress had shared with the team and received feedback from
everyone as well. I believed everyone did such a great job. For me, I
made 2 transition posts and 1 informative post. I created many
variations since I considered how it would look like on the social media
feed.
Week 14
For Week 14, Adeline, Adena and Alicia received feedback on Monday
regarding our product packaging design, mockups and the updated website
and social media. I continued on completing social media posts on Monday
night so that I could complete all the content I was assigned to and we
could get more feedback on. On the next day, Tuesday, Sasilvia, Yiki and I
got more feedback on the updated product mockups, introduced to him our
brand guideline and I created a google document to showcase how our social
media content would look like compiled together. For both feedbacks, it
was mostly positive with only a few changes to make. Later in the week,
Yiki and I created more videos based on the social media content calendar
and I finalised the social media content I was assigned to. I had also
done the customer experience satisfaction survey along with its mockup to
better enhance Haelan Herbs’ customer experience. I put all of these files
into our group Google Drive for submission and presentation slides
later.
Week 15
In Week 15, we all quickly finished up all the remaining tasks such as
video making, any changes on the products, social media content and
website, finishing up the project tracking document as well as creating
the final presentation slides. We had a meeting on Tuesday to finalise
everything, mostly the Project Tracking Document and started working on
the presentation deck. We also divided the presentation parts and
rehearsed it on Thursday night together. My part in the presentation was
Customer Service. For me, the tasks I was doing were the final five
products video with Yiki during Monday night. Other than that, I updated
the social media posts, adding paper texture to have consistency with
the other posts and adding the Haelan Herbs logo. Finally, on Friday, we
had our final presentation with Mr Zae, Mr Damien and Mr Mike. We
received positive feedback for our presentation and I was so proud of
our team for all our hard work. With that, we compile all our documents
together for submission.
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