27/10/2021 - 16/11/2021 / Week 10 - Week 13
Nurul Adlina Rizal / 0345429 / Bachelor of Design in Creative Media
Typography
Task 3B: Type Design & Communication

LECTURES

Lectures in Task 1 and Task 2.

INSTRUCTIONS

Task 3B: Type Design and Communication

For this task, we have to apply the knowledge from Task 1 and Task 2 to express typographically a social message or greeting that is relevant to our community or society.

From all the greetings, I chose Malaysia Day!

Visual Research

I looked at things that are related to Malaysia such as hibiscuses, hornbill and the twin towers.

Fig 1.0: Hibiscus (2/11/2021)

Fig 1.1: Petronas Twin Towers (2/11/2021)

Fig 1.2: Hornbill (2/11/2021)

I also looked at designs related to Malaysia as well as sticker designs.

Fig 1.3: PNG Design by sjtingting (2/11/2021)

16th PNG Designed By sjtingting from Pngtree.com

Fig 1.4: Malaysia Day Sticker by Arts Chic (2/11/2021)

(Source: https://www.redbubble.com/i/sticker/Happy-Malaysia-Day-by-TARIK2020/55929937.EJUG5)

Idea Exploration

Sketches

Fig 1.5: Sketches (2/11/2021)

I had three different concepts which were the flag, flower and calendar concepts which each have a variety of ideas.

Fig 1.6: Digitalized Sketches (2/11/2021)

These were made on Photoshop to help me visualize them digitally and identify the dark and light tones of the sticker. I digitalize two of my favorite ideas.

Color Palette

Fig 1.7: Color Palette (10/11/2021)

The colors here are basically the color scheme of the actual Malaysia Flag. Being deeply inspired from the flag, I knew I had to use these colors to evoke a feeling of patriotism and represent Malaysia.

Drafts

Fig 1.8: Digitalized with Colors & Black and White (10/11/2021)

I made three different versions of the digitalized version with lesser graphics. I tried my best to showcase the feeling of patriotism and the spirit of Malaysia Day - a day where all of Malaysia is one and united. There is a lot of history in Malaysia Day I wanted to give the special day justice with my sticker designs.

Sticker

Fig 1.9: Black and White Stickers on Telegram (10/11/2021)

Turning them into Telegram stickers was not too difficult. It was actually quite fun and I had made a Black and White sticker pack of the Malaysia Day designs.

Final Sticker

Fig 2.0: Final Sticker Design (16/11/2021)

For the final I just made the letters be in all caps and moved the position of the Taylor's logo.

Animation

Fig 2.1: Photoshop WIP (17/11/2021)

Turning MP4 to GIF in Photoshop.

Fig 2.2: Animation GIF (17/11/2021)

Final

Fig 2.3: Final Black & White Sticker in PNG (17/11/2021)

Fig 2.4: Final Color Sticker in PNG (17/11/2021)

Fig 2.5: Final PDF (17/11/2021)

GIF

Fig 2.6: Final GIF (17/11/2021)

SCREENGRAB

Fig 2.7: As a Telegram Sticker (17/11/2021)

Link to Sticker Pack: https://t.me/addstickers/MalaysiaDaybyAd

RATIONALE

Choosing Malaysia Day as a greeting I wanted to express in this task, I used the Malaysia Flag to best represent the theme. I used its color palette as well as illustrated the flag. For the type design, I used Bold Condensed Gill Sans Std. and chose the word 'Malaysia' to be emphasized in the sticker design. For the animation, I kept in mind how I want the viewer's eyes to be guided in the sticker so I used relatively simple animation to portray that.

FEEDBACKS

Week 11

Specific Feedback: The graphics are stronger than the typography. Cut parts of the flag so you could use strong colors for it. For the second design, number 16 could be bigger and have less graphics. Look at Chinese calendars for inspiration.

General Feedback: Don't use or depend too much graphics and focus more on the typography and type!

Week 12

Specific Feedback: The first one from the three seems best. Make the type all caps to further express Malaysia Day. Maybe find a better position for the Taylor's logo. Just a bit more tweaking and you're almost done!

General Feedback: The typography should be 3/4 of the image.

REFLECTIONS

Experience

Task 3B was a huge learning process since new aspects of type design had come into play such as color. I had a good time creating ideas for this project, Malaysia Day is a special day for me since it falls on the same date as my birthday - 16th of September. Because of that, I wanted to do it right. A bit of perfectionism goes a long way for me. Although struggled with some things, overall it was enjoyable and a good learning experience.

Classes were fruitful and Mr Vinod's feedbacks were helpful in helping me decide what direction I need to go towards. Looking at my classmates' designs really inspired me a lot.

Observation

I huge thing I observed about me was that I have the ability to create many ideas but have trouble with sticking at one design and moving forward with it. This is a good thing to happen at the start of projects because my brain juices will be constantly flowing, creating new ideas and new ways to look at one thing. However, when it comes to completing the final, I have a difficulty sticking to one idea because I do love all my ideas equally.

This is where design principles come in where I have to logically break down what makes a design better than the other and if they properly portray the message that I want to tell. All these processes of logical thinking definitely makes design something much more meaningful than a simple inspiration in your brain. It is the act of carefully placing building blocks and making many decisions to create an amazing final product that fulfils its purpose.

Findings

I found that I underestimated how important it is to leave time to the exporting and rendering processes of design. It took me a huge chunk of my time to make sure my resolution and size of my work was correct. I also struggled with Photoshop since it did not convert my animations into Gif properly at the start. I applaud people that manage to export and get it right the first time. I feel that another part of being a designer is getting used to struggle of exporting work as well as being good at organizing you storage space since design work takes a lot of space if one does not regularly clean their storage.

Organization is an important part of a design process whether it be your layers or digital files.

Syntax and Communication

Typographic Syntax

Syntax: the connecting of typographic signs to form works and sentences on the page.

The letter

- individual letters are frequently combined into new configurations

- combination of letters A and G are unified to create a stable gestalt

- example of letter combinations acting as signs

Fig 2.9: Gestalt in Type (17/11/2021)

- a typographic sign is visually dynamic because of its interaction with the surrounding void - the white of the paper

- form-to-void relationship is inherent in the totality of typographic expression

Fig 3.0: Form-to-Void relationship in Type (17/11/2021)

The word

- a word has the potential to express an idea, object or event.

- independent of the things they represent, yet by design they can be made to signify and reveal their meaning

- optically adjusted spaces and consistent counterform relationships assure the overall clarity of the union

- word-to-word interaction exhibits rhythmic recurrences of form and counterform

Fig 3.1: Word-to-word interaction in Type (17/11/2021)

The line

- words are joined from verbal sentences and typographic lines

- configuration and placement of lines of type are significant structural concerns

- can be arranged symmetrically, or asymmetrically

- the reader must sense a clearly established relationship between individual lines of type and the surrounding space

- smallest change in point size, weight, or line length controls the overall emphasis given to a line of type

- typographic rules are used in conjunction with type and separate one line of type from another or one group of typographic lines.

Fig 3.2: Typographic rules (17/11/2021)

- hierarchical clarity can be established

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Nurul Adlina (0345429)

Typography / Task 3B